SEO Best Practice or Blackhat SEO

If you are looking for new ways to market your site you may have heard of the benefits of link wheels. Many marketers swear that they are one of the fastest and easiest ways photo booth melbourne to improve your site’s ranking. You may have also heard that link wheels are an outdated practice or that they can damage your websites reputation. So a logical question may be, because something may in fact provide ranking value does it make it a best practice? The answer is no, but where do link wheels fit into the equation?

Link wheels come from an old black hat marketing technique known as link farms. Link farms where a group of web sites created for the only purpose of linking to every other site in the group. These groups were originally created by hand, but with the growth of their popularity automated programs and services soon spat them out by the thousands. In the late 90’s search engines put a huge emphasis on the quantity of links when creating positioning, so naturally that naturally led to black hatters to developing Link Farms early and often when marketing a site. Search engines don’t love being fooled and quickly put the kibosh on the ranking benefits of link farms. For black hat marketers this meant that new and innovative ways had to created to get around the algorithms that kept an eye out for the footprint of a link farm.

Looking ahead to today’s world of SEO, one of biggest factors in online marketing is still building links to your website-they are now just more difficult to earn. There is no way around needing a large number of relevant, one-way, do follow links pointing to your website if you want it to rank. There are plenty of white hat ways to get links, but that’s not what this article is about is it? Link wheels are an SEO strategy that started as a spin off of the link farm concept. Sites with no other meaning than hosting a link.

Link wheels involve using multiple unique web 2.0 sites with high page ranks to create back links to your site. Nothing out of the ordinary, but these web 2.0 sites also include a link to another unique web 2.0 site which forms the “hoop” or “rim” of the wheel imagery. The “spokes” of the wheel are the links pointing towards the “hub” site-the one that you want to gain the most ranking benefits. The goal behind this is to have all of your sites build upon each others rankings and end up with a tightly focused group of unique web 2.0 sites with high page ranks all pointing to your site. The difference is now that each of these sites now must contribute to the niche to be of any value to the wheel.

Squidoo, HubPages, WordPress.com, Blogger, LiveJournal, Blogsome, Weebly, Quizilla, Vox, WikiSpaces, WetPaint, Tumblr, and DevHub are the most common web 2.0 sites that are used in link wheels. The more valuable each of your web 2.0 sites are the more benefit they give the wheel, so to maximize benefits each of your satellite websites need to developed just like your “hub”. When looking to make a site more relevant, the focus is always built around adding unique content that is beneficial to it’s market. This could include articles, video content, podcasts, or graphic content to give it as much value as possible. White hat or black if you want the site to have value, it has to contribute something to it’s viewers. Each of your satellites should have two individual back links both using your main keyword phrase as it’s anchor text. One link should be pointing to your “hub” and the other web 2.0 site in your link wheel. To maximize value your hub does not point to any of your web 2.0 and they should not have any any detectable pattern between themselves.

In theory the link wheel is built around one keyword phrase in order to give your site authority and relevancy for the term and leading to high rankings within the search engine result pages. But as mentioned earlier, search engines are never fooled for long and link wheels are now having to become more and more complex to avoid detection. This involves a larger network of sites to create a smaller footprint, the web 2.0 sites containing more valuable content, and all of your satellites websites having marketing done outside of the link wheel on their behalf.

Link farms have never left us, but have just tried to stay one step ahead of the search engines. The problem is to stay in front of the search engines link farms have developed into link wheels-and in turn link wheels have become so heavily monitored that to stay beneficial they have evolved into a white hat technique. Link wheels: Good or bad? The short answer is that it comes down to intent. If you do it right and for the right reasons you will benefit, if you are trying to be deceptive you will only fail.

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